Industry
- Airline (passenger, cargo, catering)
Marketplace
- Oligopoly - Domestic
- 65% of Australian Domestic Market
- Facing increasing competition from Virgin Australia Airlines
- Profit between 2008 - 2011
- Loss in 2012
- High barrier of entry for new firms
Qantas profit between 2008 - 2012
|
2008 |
2009 |
2010 |
2011 |
2012 |
|
|
Turnover |
15,627 |
14,552 |
13,772 |
14,894 |
15,724 |
|
Profits (Statutory profit/loss after tax) (A$m) |
970 |
123 |
116 |
249 |
−244 |
|
Number of employees |
33,670 |
33,966 |
32,489 |
33,169 |
33,584 |
|
Number of passengers (m) |
38.6 |
38.4 |
41.4 |
44.5 |
46.7 |
- Monopolistic competition - Flights travelling in and out of Australia
- 18.3% market share
- No complete control of market price
- High barrier of entry
